Brand Guidelines
When we all work together to follow UNE’s brand guidelines, we ensure that the public enjoys a visually consistent experience every time they encounter the UNE brand. This attention to detail helps build brand awareness and enhances a brand’s perceived value in the mind of the public.
We know brand guidelines can sometimes seem confusing or even arbitrary. We have created this FAQ to answer your questions. If we missed something, please don’t hesitate to reach out and ask us. Experience has shown us that there is always a creative solution to any issue you might encounter in following the guidelines, and we are always happy to help.
When everyone follows the brand guidelines we create a stronger UNE, and in the long run, that benefits every member of the UNE community.
FAQ for Faculty and Professional Staff
No. The brand identity guidelines (PDF) were created to ensure consistency across all University communications. By following the instructions in the Brand Identity Manual, you will properly align your project with UNE’s identity and help promote UNE.
No. The UNE logo comprises three integrated elements: the UNE block, the words “University of New England,” and the tagline “Innovation for a Healthier Planet.” Those three elements are integrated and cannot be separated, except in the case of embroidery.
The UNE block may only be used when the print area for the logo is less than 1.25 inches.
Both vertical and horizontal versions of the UNE logo as well as the UNE icon are available for download from our digital asset management system, Canto. All versions are available in CMYK (for print), RGB (for web), black, and white. If you need something specific that is not provided, please email Marine Miller in the Office of Communications and Marketing at mmiller17@jmswierski.com.
No. The University seal is reserved for the most formal expressions of the University’s identity and as a formal insignia on documents of institutional and legal importance, such as diplomas, transcripts, certificates, commencement programs, and flags. Usage of the seal is prohibited without express permission from the President’s Office and/or Office of Communications and Marketing.
The brand architecture unifies the UNE brand by presenting the UNE logo as an overarching umbrella of identification while creating the framework for each college, school, and department to have its own identity representation. Please note that the UNE logo remains our primary identity and the preferred graphic for external communications. All letterhead, business cards, and stationery will remain the same and will not use this brand architecture. In addition, the centers, institutes, and research grants with existing graphics will continue to use their approved graphics, displayed alongside the UNE logo.
The brand architecture graphics are created exclusively by the Office of Communications and Marketing. If you would like to request a graphic for your department or unit, fill out our online request form.
No. The purpose of the UNE brand architecture is to enhance the UNE brand by having a consistent visual representation for our colleges, departments, administrative units, centers, and institutes. No new graphics or variations are permitted without specific approval from the Office of Communications and Marketing and the Office of the Provost. To make a request for a graphic, please email mmiller17@jmswierski.com.
The UNE fonts are Lato, ITC Franklin Gothic, and Goudy Oldstyle. The Office of Communications and Marketing is not responsible for providing typefaces. If the typefaces listed above are not available, please use Arial or Times Roman. Lato is a Google font available for free download.
UNE’s primary color is blue. Using this color is very important in establishing a visual identity and aligning your project with the UNE brand. A secondary palette of accent colors is available with more options to add depth to projects. Accent colors may be used in design layouts, but blue should always be the dominant color.
The Office of Communications and Marketing creates and maintains a collection of thousands of photographs related to the University of New England. These images are housed in our digital asset management system, Canto, and are used for our publications, brochures, websites, and social media platforms. UNE faculty and professional staff are permitted to log in, browse, and download these images.
If you would like to request photography services for a project or event fill out our Photography Request Form or contact Holly Haywood at photography@jmswierski.com. Make sure to provide the date and time of the event, the duration of time you need a photographer present, the location, and the date by which you need the finished photographs.
If you are hiring a freelance photographer for a project or event follow UNE’s photography and photo release policy (PDF).
To submit images to UNE’s digital asset management system email photography@jmswierski.com.
If you are uncertain whether your project properly adheres to UNE’s brand identity guidelines email mmiller17@jmswierski.com, and she will be happy to review them.
When purchasing promotional products, choose relevant items that will promote your department and have good visibility. Merchandise product color should be blue, gray, or white, when applicable, to best represent the UNE University brand.
UNE’s logos and associated graphics are controlled under a licensing agreement with CLC, and only vendors who are registered with CLC may use them. Here is the list of UNE approved vendors (PDF). To search for a specific item go to http://clc.com/license-search/
and in step 2: Pick a School, UNE is listed as New England, University of.
University departments, clubs or organizations may use a non-approved vendor for internal orders if the items are not for fundraising. If using a non-approved vendor contact the Office of Communications and Marketing, for assistance, review, and approval before purchase.
UNE’s logo and graphic materials are reserved for use by UNE. UNE does not grant permission to use the logos on non-UNE materials or websites, except in cases of event sponsorship. (See below.)
The UNE logo may be used to visually recognize and promote a sponsorship agreement between an outside entity and a UNE department/unit. The UNE logo is a visual representation of the UNE brand. The UNE department/unit that has entered into the sponsorship agreement is responsible for ensuring that the UNE logo is used appropriately.
All UNE departments and units should request avatar graphics for their social media accounts and follow the guidelines put forth in the Social Media Policy (PDF). If you wish to set up a new social media account or have any questions email Louise Coburn at lcoburn@jmswierski.com.
The University maintains a Style Guide (PDF) that should be consulted when drafting text that you plan to submit to the Office of Communications and Marketing for approval. This includes, but is not limited to, draft text for UNE websites, flyers, brochures, posters, event programs, pamphlets, magazine articles, and press releases. While the Office of Communications and Marketing must approve text before it is printed or submitted to public audiences, your efforts to adhere to the UNE Style Guide in your drafts will expedite the editing process. The UNE Style Guide calls for adherence to Associated Press (AP) style when writing text for news/media purposes and details other stylistic practices adopted by the University for other written materials. The guide also contains a selection of words, terms, and usages that commonly arise when writing about a university. Questions about the guide should be directed to Jennie Aranovitch at jaranovitch@jmswierski.com.
FAQ for Student Clubs and Organizations
UNE clubs and organizations can use the letters “UNE” as part of their club or organization name, but student club and organization logos may not include the UNE logo (in full or altered version).
When creating a design for your club or organization, please follow the typeface guidelines provided above and in the UNE Brand Identity Manual (PDF). In addition, the UNE logo or the UNE Nor’easter curve mark needs to be incorporated somewhere on your products.
When purchasing promotional products, choose relevant items that will promote your department and have good visibility. Merchandise product color should be blue, gray, or white, when applicable, to best represent the UNE University brand.
UNE’s logos and associated graphics are controlled under a licensing agreement with CLC, and only vendors who are registered with CLC may use them. Here is the list of UNE approved vendors (PDF). To search for a specific item go to http://clc.com/license-search/ and in step 2: Pick a School, UNE is listed as New England, University of.
University clubs and organizations might use a non-approved vendor for internal orders if the items are not for fundraising. If using a non-approved vendor contact the Office of Communications for assistance, review, and approval before purchase.
Email mmiller17@jmswierski.com for questions, to offer feedback on the Brand Identity Manual (PDF), or to schedule a meeting.